Dream 11 Replaces Byju’s As New Lead Sponsor For Indian Cricket Team

The Board for Cricket Control in India (BCCI) introduced on Saturday that fantasy gaming platform Dream 11 would be the lead sponsor of the Indian cricket group for the following three years. They will likely be changing Ed-Tech firm Byju’s for an undisclosed quantity after the latter stop following the top of the final monetary cycle. The cricket governing physique had invited closed bids for brand new sponsors and for fairly a while, Dream 11 have been one of many main names within the race.

“I congratulate Dream11 and welcome them on board again. From being BCCI’s official sponsor to now being the lead sponsor, the BCCI-Dream11 partnership has grown from strength to strength. It is a direct testament to the trust, value, potential and growth that Indian Cricket offers. As we prepare to host the ICC World Cup later this year, enhancing fan experience is among our top priorities and I am confident that this partnership will help us elevate the fan engagement experience,” BCCI President Roger Binny stated.

Dream11 will likely be seen on Team India jerseys ranging from the Test sequence towards the West Indies, the group’s first task within the ICC World Test Championship 2023-25 cycle.

In case of principal jersey sponsors, the cash given for each bilateral fixture the place the sponsors title is in the course of the shirt is thrice extra in comparison with what it pays for an ICC fixture the place the centre of the jersey carries the nation title and sponsors brand would not get a vantage positioning.

“As a long-standing partner of BCCI and Team India, Dream11 is thrilled to take our partnership to the next level. At Dream11, we share our love for cricket with a billion Indian cricket fans, and it is a matter of pride and our privilege to become the lead sponsor for the National team. We look forward to continue supporting the Indian sports ecosystem,” Harsh Jain, Co-Founder & CEO, Dream Sports stated.

(With PTI inputs)