After IPL, Tata Group bags title rights for Women’s Premier League


Tata Group on Tuesday bagged the title rights for the inaugural Women’s Premier League starting in Mumbai on March 4.

A BCCI supply instructed PTI that Tata has secured the rights for 5 years. The Indian multinational conglomerate had final yr changed Vivo because the title sponsor for the Indian Premier League.

“The deal has been inked for five years,” the supply stated.

The first version can be performed in Mumbai at two venues, Brabourne Stadium and DY Patil Stadium.

The sale of media rights had fetched BCCI Rs 951 crore and the 5 groups have been bought for Rs 4700 crore.

At Rs 3.40 crore, Indian opener Smriti Mandhana was the costliest purchase on the public sale held earlier this month.

(Only the headline and movie of this report could have been reworked by the Business Standard employees; the remainder of the content material is auto-generated from a syndicated feed.)


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