Barcelona will wear a particular equipment that includes the logo from Catalan pop star Rosalia’s “MOTOMAMI” album for Sunday’s LaLiga Clasico towards Real Madrid at Camp Nou.
The iconography will seem on the entrance of the jersey, changing the standard Spotify sponsor branding, and also will be worn by the membership’s girls’s crew after they host Madrid in Liga F per week in a while March 25.
– Barcelona vs. Real Madrid: Stream LIVE 3/19, 4 p.m. ET on ESPN+ (U.S.)
The publicity stunt is a part of Barca’s sponsorship take care of Spotify and marks the one-year anniversary of the album and Rosalia’s success on the music streaming service.
Rosalia, who was born in San Cugat, half-hour north of Barcelona, was the most-streamed Spanish artist on the earth on Spotify in 2022. Tracks from the album “MOTOMAMI” have been streamed over 1.8 billion occasions.
Barca introduced Spotify as their precept associate in March final 12 months when, as well as to shirt sponsorship, the membership additionally bought the naming rights to their Camp Nou stadium to the Swedish firm.
This would be the second time Barca’s shirt has been used to promote an artist as a part of the settlement. For the league Clasico on the Santiago Bernabeu in October, they changed the Spotify logo with Canadian rapper and singer Drake’s emblem.
Fans of each Barca and Rosalia will even have the option to get their fingers on the one-off shirt — though they’ll want to dip into their pockets to accomplish that. Barca have introduced that 1,899 shirts — a nod to the 12 months the membership was based — will likely be bought for €399 ($420) and an extra 22 limited-edition jerseys will likely be on sale for €1,999.99 ($2,114.)
It isn’t the primary time leisure and soccer have come collectively within the identify of promotion. In the early 2000s, Atletico Madrid used their shirts to promote a sequence of films. As a part of an settlement with Columbia Pictures, Atletico included branding for movies equivalent to “Spider-Man 2,” “Resident Evil,” “Hitch,” “White Chicks” and “Bad Boys 2” amongst others.
More not too long ago, The Rolling Stones launched their very own line of particular Paris Saint-Germain merchandise, which incorporates soccer shirts in addition to weird choices equivalent to sneakers, moped helmets and skateboards.
Bob Marley has additionally graced a number of kits with each Dutch giants Ajax and Northern Irish facet Bohemians releasing tributes to the Jamaican reggae legend prior to now few years.