Beckham eyes Yankees-style Inter Miami brand after Messi arrival
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Inter Miami co-owner David Beckham has stated he’s aiming for the membership’s brand to develop into a world chief and named the New York Yankees as his inspiration.
In a wide-ranging interview with The Athletic, Beckham outlined his preliminary hopes for Miami, who not too long ago accomplished one of many first main objectives: Signing among the best gamers of all time, Lionel Messi following his departure from Paris Saint-Germain.
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“I said, ‘What I want is the New York Yankees,'” Beckham stated. “Whether you’re a baseball fan, whether you’re a fan of the Yankees, whether you love New York, I want to create a brand like they have.
“You see the Yankees hat and immediately you recognize what it’s. I would like folks strolling round in our baseball caps understanding that is a Miami cap, that is a Miami brand. Even in the event you’re not a soccer fan, you need to put on the jersey and the cap.”
Beckham also confirmed he hopes to one day create a women’s side at the club.
Messi’s arrival, along with fellow former Barcelona midfielder Sergio Busquets, comes during a difficult season at Miami. The club made the Major League Soccer playoffs in two of their first three seasons but sit bottom of the Eastern Conference.
Messi has scored in both of his first two games for the club — the first was a free kick winner in stoppage time against Cruz Azul, next came a brace and an assist in his first home start against Atlanta United.
“Yes, we have now an incredible brand, however an important factor is what we do on the pitch,” Beckham added. “Unfortunately as an proprietor, you understand you must make robust choices.”
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