Broadcaster Viacom18 bags Women’s IPL five-year media rights for Rs 951 cr

Reliance-backed Viacom18 has secured the Women’s Indian Premier League (WIPL) media rights for 5 years (2023-27) at an public sale on Monday.

Board of Control for Cricket in India (BCCI) Secretary Jay Shah tweeted that Viacom18 had dedicated ~951 crore for 5 years, translating right into a per-match worth of Rs 7.09 crore.

Disney Star was the opposite broadcaster to position a bid, mentioned executives on the cricketing physique.

However, Disney Star’s bid quantity couldn’t be ascertained instantly. Sony-Zee opted to remain out of Monday’s public sale.

In an official assertion, BCCI President Roger Binny mentioned ladies’s cricket has been on a powerful wicket these previous few years.

“It was only apt to get our own ladies Twenty20 league and give fans more of women’s cricket,” he mentioned.

There will likely be a complete of 134 matches within the five-team WIPL over 5 years, with 22 matches every within the first three years. The quantity may contact 34 matches every within the closing two years. BCCI is anticipating development in WIPL over the subsequent few years, mentioned executives on the cricketing physique.

While BCCI was eyeing Rs 1,100-1,250 crore from the sale of media rights for WIPL for 5 years, noticed media specialists, what has are available in is 14-24 per cent decrease when it comes to complete bid worth (Rs 951 crore).

Sources mentioned BCCI has settled for a decrease determine since that is the primary time the nation can have a ladies’s version of the IPL.

The Big Bash League in Australia has each a males’s and girls’s version.

“The concept is new and the ecosystem around women’s IPL will take time to get built,” mentioned Karan Taurani, senior vice-president-research at Mumbai-based brokerage Elara Capital.

“The good part is that with an IPL-style format in women’s cricket, brands will be interested in investing in the tournament, helping women’s cricket in the long run,” he mentioned.

In 2008, when broadcaster Sony bagged the media rights for the lads’s version, it paid Rs 8,200 crore for 10 years (2008-17), mentioned media specialists. The per-match worth again then was round Rs 15 crore. The media rights worth subsequently doubled to Rs 16,347.5 crore between 2018 and 2022 when Disney Star picked up the media rights, with the per-match worth pegged at Rs 55 crore.

At final yr’s e-auction for the lads’s IPL for 2023-27, the full worth of media rights was practically 3x the earlier cycle’s worth at Rs 48,390 crore, with the per-match worth at Rs 118 crore.

Disney Star and Viacom18 had picked up the tv and digital rights for Rs 23,575 crore and Rs 23,491 crore, respectively. Viacom18 and Times Internet had picked up the abroad rights for Rs 1,324 crore.

MEDIA RIGHTS PITCH: Women’s versus Men’s IPL

  • WIPL media rights for 2023-27: Rs 951 crore
  • Per-match worth: Rs 7.09 crore
  • Broadcaster: Viacom18
  • Men’s IPL media rights for 2008-17: Rs 8,200 crore (Sony); per-match worth: Rs 15 crore
  • Men’s IPL media rights for 2018-22: Rs 16,347.5 crore (Disney Star); per-match worth: Rs 55 crore
  • Men’s IPL media rights for 2023-27: Rs 48,390 crore (Disney Star/Viacom18); per-match worth: Rs 118 crore

Source: Industry

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