CSK ‘Most Valued’ IPL Franchise At USD 212 Million. RCB, MI, KKR Valued At…
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The Indian Premier League is undoubtedly essentially the most profitable T20 cricket leagues throughout the globe. Both by way of the revenues that the Board of Control for Cricket in India (BCCI)-backed franchise generates and the fan-following it enjoys, there is not one other cricket league on the earth that may compete with the IPL. With the recognition of the IPL and its revenues, even the model worth of its franchises has grown leaps and bounds. But, which franchise has the largest model worth of all?
In a report launched by Houlihan Lokey, the model worth of all 10 franchises has been evaluated. Not surprisingly, it is the MS Dhoni-led Chennai Super Kings who lead the charts with a valuation of USD 212 million, adopted by Virat Kohli-starrer Royal Challengers Bangalore (USD 195 million) and Rohit Sharma’s Mumbai Indians (USD 190 million).
Franchise | model worth 2022 (in $ million) | model worth 2023 (in $ million) | change:
- CSK | 146 | 212 | 45.2%
- RCB | 128 | 195 | 52.3%
- MI | 141 | 190 | 34.8%
- KKR | 122 | 181 | 48.4%
- DC | 83 | 133 | 60.2%
- SRH | 81 | 128 | 58.02%
- RR | 59 | 120 | 103.4%
- GT | NA | 120 | NA
- PBKS | 63 | 90 | 42.85%
- LSG | NA | 83 | NA
CSK, the joint-most profitable franchise within the league, arguably has the largest fanbase in India, all because of the recognition of MS Dhoni. As for RCB, Virat Kohli stays the largest crowd-puller within the staff.
“Chennai Super Kings has established itself as an iconic brand in the IPL. Probably the most consistent team, they have been in the finals for a remarkable 10 times out of the 14 seasons they have played, winning five titles. The team has a cult pan-India fan following. Captain Mahendra Singh Dhoni has been a big factor in the team’s success, creating a strong brand identity that resonates with cricket enthusiasts across India. Due to these factors, CSK is able to command a premium from its sponsors. The team’s branding elements, fan engagement strategies, and CSR initiatives have all contributed to its enduring success and popularity. With a brand value of US$212.0 million, growing year-on-year (y-o-y) at 45.2%, CSK is ranked No. 1 in both brand ranking and the business enterprise value ranking,” the report reads.
“Royal Challengers Bangalore is second in terms of brand and enterprise value ranking, with a brand value of US$195.0 million, growing by 52.3% from 2022, surpassing Mumbai Indians. RCB is one of the most popular franchises in the IPL, well known for its passionate fan base and flamboyant team identity. Along with CSK, RCB is hugely popular pan-India and also on social media, with massive fan engagements during the year that allow fans to stay connected with their team. The presence of Virat Kohli, probably the best batsman of this generation, adds a distinct aura to RCB. RCB’s ability to connect with fans on an emotional level and its consistent efforts to build a strong brand have contributed to its enduring popularity, which has also helped in bringing marquee sponsors to the team at premium pricing. The recent multi-year Qatar Airways sponsorship deal is testimony to this fact,” the report said in refernce to the Bengaluru franchise.
The report defined its valuation methodology by contemplating “the income and cash-generating capability of the IPL on a stand-alone basis.”
Overall, the report values the Indian Premier League at USD 15.4 billion.
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