Killer Jeans maker now jersey sponsor of Indian cricket team; MPL out


The Board of Control for Cricket in India (BCCI) has discovered a substitute for one of the 2 jersey sponsors of Team India. The cricket physique has signed Kewal Kiran Clothing, the maker of Killer Jeans, because the official accomplice of the Indian cricket group for 5 months (till May 31, 2023), the corporate stated in an announcement on Friday.

Kewal Kiran Clothing, which additionally owns manufacturers similar to Lawman and Integriti, replaces gaming agency MPL, which has been eager to exit its jersey sponsorship, BCCI sources stated. Under this deal, the flagship model (Killer) is on show on the proper higher chest of the Team India jersey, the corporate stated.

The BCCI is but to discover a substitute to the opposite Team India jersey sponsor, Bjyu’s, which has been trying to exit its sponsorship for a while now. In June, the edtech main prolonged its jersey sponsorship with the BCCI for a year-and-a-half (till November 2023) for round Rs 280-300 crore, after a lot negotiation, knowledgeable sources stated.

Byju’s authentic jersey contract with the BCCI, which started in 2019 after it changed smartphone maker Oppo, concluded in March 2022. Byju’s inherited the valuation of the outdated contract that amounted to paying Rs 4.61 crore per bilateral match and Rs 1.51 crore per match in an ICC occasion. Oppo’s authentic five-year (2017-22) take care of BCCI was price Rs 1,079 crore.

The cricket physique, in accordance with individuals within the know, has requested Byju’s to proceed because the Team India jersey sponsor till March 31, 2023, after which it might announce a substitute.

In September, the BCCI changed Paytm with Mastercard because the title sponsor for all worldwide and home cricket matches organised by the board on dwelling floor. The settlement would run till the tip of 2023 and would see Mastercard persevering with to pay Rs 3.8 crore per match, in accordance with the unique phrases of the deal between BCCI and Paytm, individuals within the know stated. Paytm’s authentic four-year (2019-2023) deal was price Rs 326.80 crore.

Kewal Kiran Clothing, in the meantime, stated that by means of its community of over 350 shops, 1,800 large-format shops and over 4,000 multi-brand shops, it could deliver the Indian jersey to cricket followers. “As a homegrown brand, we are excited to be offered this opportunity to showcase ourselves on one of the most prestigious assets in world sport,” stated Hemant Jain, Kewal Kiran Clothing’s joint MD.


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