Liverpool stars don ’70s flares to unveil 2023-24 home kit

Liverpool have gone early in unveiling their new home kit for the 2023-24 season with 4 weeks of this Premier League marketing campaign left to play.

The all-red uniform is an homage to legendary supervisor Bill Shankly, particularly his ultimate season accountable for the membership.

Despite ending runners-up to Leeds within the First Division, Shankly bowed out on the finish of the 1973-74 season by lifting the FA Cup.

That triumph at Wembley introduced to an finish his 14-year tenure at Anfield during which he gained three league titles, two FA Cups and the UEFA Cup.

As a nod to Shanks’ triumphant swansong, the brand new Liverpool shirt incorporates a easy, vivid purple base adorned with broad, spherical white collars and sleeve cuffs which are immediately redolent of these traditional kits of yesteryear.

Reds followers of a sure classic may discover that the 2023-24 jersey additionally bears a passing resemblance to the chunky-collared Reebok home kit from 1999-00, worn by the likes of Robbie Fowler, Michael Owen and a younger Steven Gerrard.

The launch video performs on the theme as members of the modern-day males’s squad together with Mohamed Salah, Virgil van Dijk and Jordan Henderson in addition to stars of the ladies’s staff akin to Taylor Hinds and Missy Bo Kearns.

The gamers enter a photograph sales space, solely to be transported again to the Nineteen Seventies, full with garishly patterned flares and sun shades which are unmistakably of the last decade that gave us disco.

Liverpool nice Ian Callaghan, one of many winners of that 1974 FA Cup ultimate, additionally comes alongside for the nostalgia journey.

Liverpool’s males’s staff will debut their new 2023-24 home kit of their ultimate home sport of the 2022-23 season once they play host to Aston Villa on May 20.