It’s nearly 11.30 p.m., six days earlier than the World Cup begins, and Spain coach Luis Enrique has an announcement to make: “Streamers of the world, get out of the way! I’m heading downhill and I’ve got no brakes!”
– Stream on ESPN+: LaLiga, Bundesliga, extra (U.S.)
Not content material with the dimensions of the primary process that faces him in Qatar — main Spain to World Cup glory for the primary time since 2010 — the coach has determined to take on one other problem: conquering Twitch.
The video livestreaming platform, based a decade in the past, is now extra widespread than ever with round 140 million month-to-month energetic customers, together with high-profile footballers resembling Gerard Pique and Sergio Aguero.
In a video posted on Twitter and Instagram on Monday, Luis Enrique revealed that he plans to be a part of them, beginning in Qatar.
“I’m recording this video to announce that I’ve become a streamer,” he mentioned. “Well, I’m not a streamer yet, this is a video. I haven’t started yet. But my idea is to stream during the time we’re in Qatar. We arrive in the early hours of [Friday] Nov. 18, so I think I’ll be able to start streaming that day.”
Un video para expresar una concept… pic.twitter.com/aCK4ghemHW
— LUISENRIQUE (@LUISENRIQUE21) November 14, 2022
Luis Enrique has had a tough, confrontational relationship with the Spanish media at occasions — specifically these primarily based in Madrid, ever since his controversial change from Real Madrid to Barcelona as a participant in 1996 — and whereas he’ll nonetheless participate in official information conferences in Qatar, streaming will permit him to communicate instantly to supporters of La Roja and anybody else who needs to watch.
“It’s an idea I think could be interesting, to establish a direct relationship with you the fans,” he mentioned. “To establish a more direct relationship with no filters, more spontaneous, more natural. I think it could be interesting for everyone.”
– Faces of the 2022 World Cup: National groups’ high scorers
Speaking in his video on Monday, although — recorded in what regarded like a dimly-lit workplace, with a techniques whiteboard within the background — he admitted there’s loads of work to be accomplished.
“As you can see, I can only improve,” he mentioned. “The lighting for this video is inadequate. My microphone is Third Division. And my face is what it is!”
In a subsequent tweet, Luis Enrique shared a hyperlink to his new Twitch channel — which, at the time of writing, had already amassed 58,000 followers even earlier than his first reside stream — and a new Instagram account, the place he started posting images final week.
A selfie posted on Instagram, early on Tuesday morning, was accompanied by the jovial caption “Day 2. The first of my staff to arrive at the gym… whether I do some training is another matter!”
It stays to be seen how Luis Enrique’s newfound ardour for streaming will go down together with his squad, lots of whom are energetic on social media themselves.
“It’s a way of getting closer to people,” defender Hugo Guillamon — who, at 22, combines his profession with Valencia and Spain with learning biomedical engineering at the Universidad Politecnica de Valencia — mentioned in a information convention. “It’s growing a lot recently. It’s natural. I think people will like it.”
Spain fly to Amman on Tuesday to play a pre-World Cup pleasant with Jordan, earlier than transferring on to Qatar to start making ready for group stage video games with Costa Rica, Germany and Japan.
Whether Spain progress to the latter phases of the event — as they did at Euro 2020, reaching the semifinals — or crash out at the group stage, Luis Enrique’s Twitch streams ought to make for important viewing.