Indian batsman Suryakumar Yadav has raised his per day brand endorsement costs from Rs 15-20 lakh in 2021 to Rs 65 lakh throughout the ongoing T20 World Cup. Currently, the 32-year-old cricketer is working with about 10 manufacturers, and the quantity is predicted to go up quickly, in keeping with a report by Mint.
By the finish of 2022, Kumar will even signal 10 new manufacturers, together with three multinational companies. He at the moment works with Royal Stag, Dream11, Pintola peanut butter, Boult Audio and SS cricket tools owned by Sareen Sports Industries.
According to Mint, Kumar has surpassed the endorsement values of Rishabh Pant and KL Rahul. Kumar signed with a number of manufacturers in October alone, together with GlobalBees-owned UrbanGuru, Boult Audio, Pintola peanut butter and Das Foodtech. Successful younger cricketers cost between Rs 50 lakh and 1 crore a day in endorsements.
“Backed by his on-field performance, his social media presence has gone up by more than 300 per cent and he’s now in the top 10 active Indian cricketers when it comes to Instagram,” Nikhil Bardia, head of sponsorship gross sales and expertise administration at RISE Worldwide Limited informed Mint.
“He is quickly building his reputation as a match-winner, which very few cricketers have done. His ability to play 360 degrees has attracted marketers looking for a fresh, talented, and reliable face in the industry. He has the potential to grow his portfolio to more than 15 brands, joining people such as Pant, Jasprit Bumrah, and Hardik Pandya,” Aviral Jain, managing director, of valuation advisory, at American company investigation and danger consulting agency Kroll added.
In the present T20I World Cup, Kumar is the second-highest run-scorer behind simply Virat Kohli. He has scored 225 runs in 5 matches with a strike charge of 193.96. In the present marketing campaign, he has scored three, the highest quantity of fifty-plus scores.
He is at the moment the highest-rated ICC T20I batsman in the world.